PROGRAM E- SERVICE MARKETING STRATEGIES

Duration: 2 tuesdays

Topics include

1. Analysis of the 7 ps of service marketing namely, products, prices, places, promotions people processes and physical evidence.

2. Comprehensive analysis of core competitors strategies

3. Appraising the crucial role information technology

4. Critical analysis of product as compaared to service

5. Types of Service Marketing

6. Post-Purchase Service Marketing

In today's highly volatile competitive environment, marketing services needs a highly comprehenseive approach to succeedAs the customer becomes more complicated to satisfy in a non tangible product enviromonet managers must be fully equipped with business wisdom in this context to be able to satisfy the ever increasing demands of clients and customers.

At the end of the programs participants will be fully equipped with the latest skills to market effectively and and profitably and service no matter the prevailing competitive environment and to position one’s business or company in the most profitable pedestral.Services marketing focuses on promoting intangible paybacks and building customer interactions and effective rapport to create value.